10. Social Software Through 2010, the enterprise Web 2.0 product environment will experience considerable flux with continued product innovation and new entrants, including start-ups, large vendors and traditional collaboration vendors.Expect significant consolidation as competitors strive to deliver robust Web 2.0 offerings to the enterprise. Nevertheless social software technologies will increasingly be brought into the enterprise to augment traditional collaboration.Enterprise 2.0 - Aren't we there yet?: Gartner - Top 10 Strategic Technologies for the enterprise in 2008
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